Crunching numbers is a scary thought for
most journalists. We are not typically the data calculating type. We tell our
story and find our answers through words and description, both spoken and
visual, painting an image through language. Whether it is a hard news story or
an elaborate feature, letters, not numbers, lend themselves to us. But in a
world of computers where our meticulously thought out words are reduced to mere
zeroes and ones, these “numbers” may have a place in journalism after all.
Not everyone has the ability to remember
what they read, and of course there’s the skeptics who may not believe
everything they read, even when it comes from the trusty mouth of a journalist
[not one of those blogger types, but not this blog of course!]. Numbers, i.e. statistics and figures, can
really help with this in relation to journalism. We call this data journalism, and we can
discover that it is not necessarily something to be afraid of.
Stats in fact add value to journalistic stories;
they even form the basis of financial, political and sport journalism
(political polls for example- two party preferred, Tony Abbott down a few
points from last week as preferred PM and that kind of stuff). It has the
ability to enhance existing stories, or give journalists the ability to take
raw data and find a story within it; this is where the true expertise of a
journalist comes into play.
Database journalism and the like have the
ability to enhance a journalist’s capability to identify and add credibility to
news. It can identify social, economic and political trends that impact on
society. A great example of database journalism outlined by journalist Kerry
Green is that of The Guardian. They took a database containing information
about expense claims made by British MPs. They then used a form of
crowdsourcing as readers reviewed the data and closely inspected anything
suspicious. Combined with the wondrous power of computers, The Guardian was
able to source out suspicious information from the raw data and then turn this
into a story. This collaborative power along with the concept of data
journalism, as Green puts it: enhances the role of journalists as the fourth
estate.
This quick audio clip from the ABC explores
the secrets hidden in numbers and looks at the scary black hole that is data
journalism.
Displaying data is another skill for
journalists. According to Fernanda Viages from IBM, half of our brain is hard
wired for vision; we are programmed to understand the world around us in terms
of what we see. This is why the visualization of data is important and goes a
little further in scope than the humble pie graph. There are many fancy ways to
show these stats, with sites like IBM offering professional services to take
this data and turn it into something beautiful that our readers can understand.
So even though we are wordsmiths, figures
aren’t necessarily the enemy. We can still play the numbers game. As journalism scholar Stephen K. Doig
explains, while data journalism does require journalists to be comfortable with
basic math, the most important skill is the ability to see the possibility of a
story.